Benefits Genius
Broker partnership program

Most brokers still pitch rate-shopping.
The brokers who pair Section 125 with supplemental indemnity walk into renewals with payroll-tax savings the CFO can verify.

We teach the playbook and handle the technical setup. You bring the relationships.

Apply to Partner

The Partnership

What a Section 125 broker partnership actually looks like

If you're a benefits broker or consultant, you've heard of Section 125. It is the IRS code that lets employers offer employees a pre-tax menu of benefits. You've probably also seen how few brokers actually lead with it. That's the opening.

A Section 125 broker partnership gives you three things most brokers don't bring to a renewal conversation: a concrete payroll-tax savings number for the employer, a supplemental coverage option for the employees, and a revenue line for you that doesn't depend on the next rate hike. The IRS employer-side FICA rate is 7.65%. That number does the work. No inflated projections. Just the math an employer's CFO can verify.

Benefits Genius is the Section 125 plan provider behind that conversation. We handle the plan document, enrollment system setup, and ongoing compliance work, along with the calculators, guides, and case studies brokers use to open the meeting. You keep the client relationship. We handle the technical work.

The partnership is structured as a recurring revenue share on enrolled lives, paid as long as the client stays on plan. New partners complete a five-module training before their first deal. We'll walk you through the math, the pitch framework, and the carrier setup on the qualifying call.

What Your Clients Get

Help your clients cut payroll taxes and put money back in employee paychecks

We teach you the Section 125 plus supplemental indemnity playbook. Serious prospects route to a licensed consultant who closes them. You keep the client relationship.

Ongoing Implementation Support

We handle the plan document, enrollment platform, and compliance paperwork. You focus on the client relationship. A dedicated broker support contact stays with you through implementation.

Commission on Supplemental Enrollment

The Section 125 plan is an IRS tax structure. It doesn't pay broker commission on its own. The supplemental fixed indemnity coverage inside it does. You earn a recurring revenue share on enrolled lives, paid as long as the client stays on plan.

Direct Enrollment Support

We work directly with your client groups during enrollment windows and provide the employee education, comparison guides, and case-study materials brokers use in prospect meetings.

The Economics

What's the economic shape of this for a broker

The honest answer most broker-recruiting pages avoid. Here's how the math actually works without numbers we can't tie to your specific book.

Commission is paid by the carrier

Section 125 itself is an IRS tax structure. It does not pay commission. The supplemental fixed indemnity coverage that gets bundled inside the Section 125 plan does. Commission is paid by the insurance carrier. Not by the employer. Not by Benefits Genius. The employer's only cost is a small monthly admin fee that is dwarfed by the FICA savings.

Recurring as long as the client stays enrolled

Unlike one-time commission on group health, supplemental commission renews every year the client stays in the plan. Section 125 plans renew at near-100% retention. Group health renews at the mercy of the carrier rate review. The two products behave very differently. Brokers who add this to their book are usually surprised by how much more stable the recurring revenue is.

Scales with employee count, not premium volume

Your commission scales with how many employees enroll, not with how big the premium pool gets. That means small employers and mid-market employers both contribute meaningful revenue. A 50-employee professional firm and a 100-employee manufacturer both make sense. You are not chasing only the largest accounts.

"Specific commission ranges and the carrier we partner with are covered on the call. We don't publish numbers we can't tie to your specific book."

The Process

How It Works for Brokers

1

Lead with the three-bucket pitch

Every Section 125 conversation falls into three buckets. Bucket 1: what is the plan (a fully insured supplemental health plan that sits on top of existing coverage). Bucket 2: what does it do for the employer (zero net cost, plus payroll tax savings of roughly $700 to $900 per employee per year). Bucket 3: what does it do for the employee (better benefits and a paycheck that goes up, not down). We train you on the framework during onboarding. Most brokers can deliver the pitch in 30 seconds inside their first prospect meeting.

2

We Handle Plan Setup and Compliance

We manage the Section 125 plan document, enrollment system setup, and compliance requirements so your client doesn't carry the administrative load. Your client group gets the plan document, the SPD, and the payroll-configuration guidance in one place.

3

Employees Enroll in Fixed Indemnity Coverage

Employees elect the supplemental coverage that makes sense for them. We provide enrollment support and employee education.

4

Client Saves, You Grow Your Book

Your client saves on payroll taxes. Employees get additional coverage. You earn commission on fixed indemnity enrollment and expand your relationship.

The Category

Three things every broker in this category should know

The math the CFO will verify

Section 125 has been law since 1978. 95% of major medical plans use it. The FICA savings rate (7.65% on every pre-tax dollar) is a number the client's CFO can verify with a calculator and their payroll register. You walk into a renewal with that number and the conversation changes. No projections. No promises. Just the math the IRS itself defined.

Why participation makes or breaks the savings

Single-tier plans typically struggle past 50% participation. The math only works if employees actually enroll. Modern multi-tier products are built around that fact and consistently move past 80% participation. When you evaluate any supplemental carrier, ask how their tier system handles employees who don't qualify under the strictest tier. The answer tells you everything.

Where this fits next to existing voluntary lines

Voluntary benefits sold without a Section 125 wrapper means employees pay premiums post-tax. The employer gets no FICA savings. The broker is leaving the biggest selling point on the floor. Pairing voluntary with a properly structured Section 125 cafeteria plan unlocks the 7.65% employer payroll tax savings. The two together pitch dramatically better than either alone.

Important: Fixed indemnity insurance is supplemental coverage that pays a fixed dollar amount for covered services. It is NOT major medical insurance and does NOT satisfy the Affordable Care Act (ACA) requirement for minimum essential coverage. Fixed indemnity plans should be used to supplement, not replace, comprehensive health insurance.

FAQ

Frequently asked questions about Section 125 for brokers

What does a Section 125 broker partnership actually cost?

There is no cost to explore a partnership with Benefits Genius. Plan document, enrollment, and administration fees are charged to the employer based on company size and plan complexity. Broker commission on the supplemental fixed indemnity enrollment is paid by the insurance carrier, not by the employer or by Benefits Genius.

Can I keep broker-of-record on my existing clients?

Yes. The partnership is structured so you remain the broker of record on your clients' group health and on the supplemental coverage. Benefits Genius is a Section 125 plan provider and partner, not a competing broker.

Do I need a Section 125 license or credential?

No separate license is required. You need the standard life and health insurance license your state requires to sell the supplemental fixed indemnity coverage. The Section 125 plan itself is an IRS tax structure, not a product that requires a license to introduce.

Who writes the Section 125 plan document?

Benefits Genius handles the Section 125 plan document, summary plan description, and the ongoing compliance paperwork as part of the partnership. You focus on the client relationship; we manage the technical setup.

What if a client already has a Section 125 plan in place?

Many employers have a minimal Section 125 premium-only plan (POP) set up through their payroll vendor, and often they don't know it. Those plans typically cover only the health premium pre-tax. There's usually room to add FSA, dependent care, and supplemental coverage under a broader plan. The common Section 125 mistakes guide walks through how to assess what a client already has.

How is this different from just selling voluntary benefits?

Selling voluntary benefits without a Section 125 wrapper means employees pay their premiums post-tax, so the employer gets no FICA savings. Pairing the voluntary product with a proper Section 125 plan is what unlocks the 7.65% employer payroll tax savings. The two together are a stronger pitch than either alone.

Does Benefits Genius replace payroll companies like Gusto, ADP, or Paychex?

No. The payroll system stays where it is. Section 125 pre-tax deductions are configured inside the existing payroll platform. Benefits Genius provides setup guidance for ADP, Gusto, Paychex, and other major payroll systems.

How quickly can a client see results?

Payroll tax savings begin on the first payroll run after the Section 125 plan is effective. Timing from initial conversation to first payroll depends on the client's enrollment window and the complexity of the plan being implemented.

If the carrier is A-rated and the employer carries zero risk, what is the catch?

There is no structural catch. Properly set up, the mechanism is fully insured supplemental fixed indemnity coverage placed inside a Section 125 cafeteria plan. The insurance carrier underwrites the risk. The employer carries no liability. The reason most brokers have not seen it positioned this way is sales-led, not structural. Brokers who pair voluntary indemnity with a properly drafted Section 125 wrapper are still a minority of the market, even though the underlying structure has existed for 47 years. The opportunity is the gap between what is possible and what most brokers are still selling.

How does this fit if my client already has a broker on group health?

Fine. The supplemental coverage is a separate product line and a separate commission stream. You can introduce it without unwinding the existing broker-of-record relationship on group health. Many brokers end up writing the supplemental for clients where another broker holds the group medical, and the two coexist. The Section 125 plan administrator (Benefits Genius) is not a competing broker. We are the plan provider.

What about IRS audit risk on Section 125 plans?

IRS scrutiny on Section 125 focuses heavily on self-funded plans where the employer is the risk-bearer. Fully insured supplemental plans like the ones we partner with are a different animal. The carrier underwrites the risk. The plan structure has 47 years of regulatory precedent. Carriers in this category typically provide full legal indemnification, paid for by the carrier, with the carrier's national law firm handling any audit defense. We walk you through how that works in detail when we set up the partnership.

Add a recurring product to your book that doesn't depend on the next rate hike

Section 125 paired with supplemental fixed indemnity. We handle the education and the technical setup. You keep the client. The product pays on every renewal as long as the client stays enrolled.

Apply to Partner

Have questions before you apply?

A short conversation with David to walk through how the partnership works, how the recurring revenue share is structured, and whether the playbook fits your book. No sales pitch.

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Educational Content Only: The information provided on benefitsgenius.co is for educational and informational purposes only. It does not constitute insurance, tax, legal, or financial advice. Consult with qualified professionals regarding your specific situation.

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